UX/UI Designer for Marketing Campaigns

Your project

We are looking for a UX/UI Designer to join a dynamic, multidisciplinary team working on digital products, e-commerce experiences and marketing campaigns across web and mobile applications.

Your primary focus will be UX and campaign creation, designing experiences that connect customer needs, business goals and marketing initiatives. You will work on a well-established consumer brand that regularly collaborates with other brands on campaigns and promotions.

You will work across the design process, from understanding business and user needs through research and ideation to prototyping, testing and delivery. An important part of the role will be using available data, research and customer insights to understand how digital experiences perform and identify opportunities for improvement.

You will collaborate closely with visual designers, marketing, business stakeholders and development teams, using Figma and AI-enabled workflows as key parts of your everyday work. We are looking for someone who combines structured UX thinking with creativity and curiosity, enjoys exploring different concepts and directions, and is comfortable moving between experimentation and evidence-based design decisions.

Your tasks

• design intuitive and engaging web and mobile experiences, with a strong focus on UX;
• translate business objectives, campaign goals and customer needs into effective digital experiences;
• contribute to digital campaign strategy, ensuring campaign ideas work well within the broader product and customer experience;
• support short-term and recurring campaigns, adapting and evolving the digital experience based on the campaign objective, previous learnings and current context;
• explore different concepts and design directions, using rapid experimentation and prototyping to find solutions that are engaging for users and effective for the business;
• conduct and support user research, usability testing and validation;
• use available analytics, findings and insights to identify opportunities and make informed design decisions;
• create user flows, wireframes, concepts, high-fidelity designs and interactive prototypes in Figma;
• work with and contribute to design systems, components and reusable patterns;
• use AI-enabled tools to support research, ideation, creative concept exploration, analysis and rapid prototyping, and to make the design process faster and more effective;
• collaborate closely with visual designers to connect campaign concepts and brand communication with the overall product experience;
• work with marketing, business and development teams to balance user needs, commercial goals, brand requirements and technical constraints;
• participate actively in a fast-moving, collaborative team, contributing ideas and continuously improving both the product and ways of working.

Your profile

• 3+ years of professional experience in UX/UI, Product Design, Digital Product Design or a similar role;
• strong portfolio demonstrating UX thinking and digital product design, not only visual execution;
• strong knowledge of UX principles, interaction design, information architecture and usability;
• strong Figma skills, including components, prototyping and working with design systems;
• experience translating business and user needs into practical design solutions;
• experience with user research, usability testing and validation;
• ability to use available data, research findings and other insights to inform design decisions;
• creative and explorative mindset, with the ability to generate, compare and develop different concepts rather than immediately converging on a single solution;
• ability to combine creativity with analytical thinking, using research, business context and available data to develop and evaluate design directions;
• ability to collaborate effectively with business, marketing, design and development stakeholders;
• comfortable working in a dynamic environment;
• very good English, minimum B2 level.

Nice-to-have

• UI and visual design foundations, including hierarchy, typography, layout and responsive design;
• experience with gamification, e-commerce, loyalty programmes, QSR, retail or other consumer-facing digital products;
• experience working on digital marketing campaigns and campaign-driven customer experiences;
• understanding of conversion optimisation, A/B testing and experimentation;
• experience interpreting product or marketing analytics using analytics tools;
• experience working with multiple brands or cross-brand campaigns;
• experience connecting marketing communication with product UX, creating a coherent experience between campaign communication and the digital product;
• practical experience using AI tools in the design workflow for activities such as research, ideation, analysis, prototyping or design exploration;
• practical experience with AI-enabled design workflows, including rapid prototyping, synthesis, exploration and workflow automation.

What You'll love about working here?

• Practical benefits: private medical care with Medicover with additional packages (e.g., dental, senior care, oncology) available on preferential terms, life insurance and 40+ options on our NAIS benefit platform, including Netflix, Spotify or Sports card.
• Access to over 70 training tracks with certification opportunities (e.g., GenAI, Architects, Google) on our NEXT platform. Dive into a world of knowledge with free access to Education First languages platform, TED Talks and Udemy Business materials and trainings.
• Enjoy hybrid working model that fits your life - after completing onboarding, connect work from a modern office with ergonomic work from home, thanks to home office package (including laptop, monitor, and chair). Ask your recruiter about the details.
• Community Hub that will allow you to choose from over 20 professional communities that gather people interested in, among others: Salesforce, Java, Could, IoT, Agile, AI.  

Get to know us

Capgemini is committed to diversity and inclusion, ensuring fairness in all employment practices. We evaluate individuals based on qualifications and performance, not personal characteristics, striving to create a workplace where everyone can succeed and feel valued.

Do you want to get to know us better? Check our Instagram — @capgeminipl or visit our Facebook profile — Capgemini Polska. You can also find us on YouTube.