SFMC Analyst

Location - Boston MA

Job Description

We are seeking an SFMC Reporting Analyst responsible for analyzing marketing campaign data and providing insights based on the performance of initiatives within Salesforce Marketing Cloud. This role focuses on creating reports, tracking key performance indicators (KPIs), and using analytics to optimize marketing strategies and improve customer engagement.

Roles & Responsibilities:

• Collect, analyze, and report on data from Salesforce Marketing Cloud and related platforms.
• Utilize Salesforce Einstein features effectively.
• Create and maintain regular reports on marketing campaign performance, including email opens, click-through rates, conversions, and ROI.
• Develop dashboards to provide real-time visibility of marketing performance and KPIs.
• Conduct post-campaign analysis to assess effectiveness and identify areas for improvement.
• Provide actionable insights based on data trends to enhance marketing campaigns.
• Support campaign managers in understanding the impact of different variables (e.g., subject lines, timing, segmentation) on campaign performance.
• Use data visualization tools (e.g., Tableau, Power BI, or Salesforce’s built-in tools like Datorama) to present complex data in an easily digestible and actionable format.
• Design and implement custom reports and data visualizations for stakeholders to make data-driven decisions.
• Analyze audience segments and recommend improvements for better targeting and personalization.
• Provide insights into customer behavior and engagement trends to inform segmentation strategies within Salesforce Marketing Cloud.
• Work with marketing teams to conduct A/B testing and assess the impact on campaign performance.
• Offer insights based on test results to refine future campaign strategies, including subject lines, email content, timing, and audience segmentation.
• Define and track key performance metrics (KPIs) relevant to marketing campaigns.
• Ensure that metrics align with business goals and overall marketing strategies.
• Regularly monitor campaign performance, highlighting areas that need attention or optimization.
• Collaborate with marketing teams to understand reporting needs and ensure that campaigns are tracked and measured effectively.
• Work with data engineers or IT teams to ensure data accuracy and the integration of necessary platforms.
• Provide ad-hoc analysis as needed to support special projects or strategic decisions.
• Generate custom reports for executive leadership or other departments to support high-level business initiatives.
• Ensure data accuracy, consistency, and integrity across reports and dashboards.
• Validate data sources and troubleshoot any data issues to maintain high reporting standards.

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

• Flexible work
• Healthcare including dental, vision, mental health, and well-being programs
• Financial well-being programs such as 401(k) and Employee Share Ownership Plan
• Paid time off and paid holidays
• Paid parental leave
• Family building benefits like adoption assistance, surrogacy, and cryopreservation
• Social well-being benefits like subsidized back-up child/elder care and tutoring
• Mentoring, coaching and learning programs
• Employee Resource Groups
• Disaster Relief

Disclaimer:-

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.
This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.
Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law
 

Salary Transparency

Salary Transparency:

Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, geographic location, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales or revenue-based metrics, and business or organizational needs. At Capgemini, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for the tagged location is $67733 - $108811 / year.

This role may be eligible for other compensation including variable compensation, bonus, or commission. Full time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.