Marketing & Digital Team Lead

Your Role

The Marketing & Digital Team Lead is responsible for leading the day-to-day execution, governance and continuous improvement of the Brand, Marketing & Digital tower, partnering closely with the Brand, Marketing & Digital Tower Lead. The role manages multidisciplinary teams across category and brand strategy support, consumer and market insights, forecasting, innovation enablement, CRM and CDP operations, digital activation, agency operations, content governance, campaign operations and performance management.

The role ensures strategic priorities are translated into scalable delivery, high-quality outputs, operational governance and measurable business outcomes while driving capability development, productivity and service excellence across the tower.

In this role you will play key role in

• Category, brand and portfolio planning support.
• Market intelligence, forecasting and performance analytics.
• Consumer insights, segmentation and opportunity identification.
• Innovation and pipeline planning support.
• CRM, CDP, lifecycle and audience operations.
• Digital activation, campaign operations and content governance.
• Agency operations, financial governance and marketing operations.
• Marketing effectiveness, KPI frameworks, dashboards and reporting.
• Capability development, continuous improvement and automation.
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Your Profile

• Bachelor's degree required; MBA or relevant postgraduate qualification preferred, with strong grounding in marketing operations, digital delivery, CRM, insights or consulting.
• 12+ years of experience across CPG / FMCG marketing operations, brand strategy support, digital marketing, CRM, MarTech, campaign operations, content governance, analytics or consulting.
• Proven ability to lead multidisciplinary delivery teams, manage demand, capacity, governance and performance across global, regional, cluster and market-facing environments.
• Strong stakeholder management, operational discipline and regulated-industry awareness; tobacco, nicotine products or adjacent regulated consumer-sector experience highly desirable.

What you will love about Working here

•You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.•You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.•You will have the opportunity to learn on one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications.•We’re committed to ensure that people of all backgrounds feel encouraged and have a sense of belonging at Capgemini. You are valued for who you are, and you can bring your original self to work.•Every Monday, kick off the week with a musical performance by our in-house band - The Rubber Band. Also get to participate in internal sports events, yoga challenges, or marathons.•At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.