Insight & Analysis Associate ( CI)

Your Role

The Insights & Analysis Manager (CI) is responsible for hands-on commercial analysis across market, category, brand, channel, customer, competitor, KPI and business-plan use cases. The role applies approved analytical frameworks, combines evidence from multiple sources and translates findings into clear commercial implications and recommendations.

Working with Commercial Intelligence and RGM teams, markets, Data and Technology teams and external providers, the role gathers and validates inputs, performs analysis, maintains reporting outputs and supports stakeholder reviews. This is a hands-on individual-contributor role and does not require people leadership.

In this Role you will play key role in

1. Market Assessment and Foundational Insights

• Collect and structure market assessments using the 5C framework and document outputs in standard templates.
• Analyse company, customer, competitor, collaborator and context evidence to identify cross-market patterns, risks and opportunities.
• Identify macro, consumer, category and channel trends influencing commercial priorities.
• Develop strategic scenarios covering growth areas, competitive threats and channel evolution.
• Monitor geopolitical, economic, regulatory and category shifts and update foundational insights.

2. Category, Segment and Brand Analysis

• Identify and map required local data sources, including sell-out, market share, panel, retailer and social-listening inputs.
• Collect, clean and standardise category, segment and brand data and feed validated inputs into MSS or HIVE.
• Track and visualise sales, share and growth performance and identify trends and anomalies.
• Apply standard analytical approaches across Product, Price, Placement and Promotion.
• Identify drivers, barriers, growth levers and risks and translate findings into recommendations.

3. Channel, Trade and Customer Insights

• Consolidate channel, trade and customer data from approved internal and external sources.
• Assess channel investment, ROI and performance, including comparison with relevant benchmarks.
• Interpret analytics to identify channel-specific growth drivers, barriers and risks.
• Monitor channel, trade and customer developments and diagnose local performance deviations using multi-source data.
• Create visualisations and structured summaries for periodic reviews.

Your Profiles

• 3-7 years of hands-on experience in commercial insights, business analytics, category or brand analytics, market intelligence or performance reporting.
• Practical experience conducting structured analysis and translating findings into clear insights and recommendations.
• Strong working knowledge of market, category, brand, channel, customer, competitor and KPI analysis within CPG / FMCG or a comparable consumer environment.
• Strong Excel and PowerPoint capability; working experience with Power BI or comparable visualisation and analytics tools preferred.