Digital and Social Lead - 10 years to 12 years

Job Description

Digital and Social Lead

Your primary role will be to help set the direction and own the data-driven marketing approach along with the marketing team. You will play a crucial role in leading projects and services from their initial conception to successful implementation and will be a people manager for 2-3 people

Job Responsibilities

Job Responsibilities:

• Ability to work as a program manager with diverse teams spread across marketing, support functions and key business stakeholders.
• Understand the overall digital landscape of the organization as well as that of key competitors.
• Works as part of a team to negotiate new deals, extensions, and ad-hoc service aspects.
• Proactively develop and implement efficiency improvements.
• Involvement in the creation of own area business plan
• Delegate to achieve business goals.
• Respond to client requests in nonstandard situations, investigating all the possibilities for a solution.
• Have a reasonable understanding of issues in managing a global business.
• Development and implementation innovations
• Bring the latest industry best practices into action.

Skills/Experience

• Atleast 10 years’ experience of working with standard content management systems, viz. Drupal, Wordpress, AEM
  Strong Knowledge on PR & Paid Social is Mandatory
• Strong background in content management, content layout, UI/UX principles (might not have worked)
• Hands on knowledge of analytic tools: Google Analytics, Omniture, WebTrends, Piano etc.
• Hands on knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz etc.
• Understanding of web and social traffic, and ability to draw traffic statistics, analytics, and data modelling.
• Hands on knowledge of marketing automation
• Advanced knowledge in using the Microsoft Office suite with excellent Excel and PowerPoint skills.
• A strong understanding and enthusiasm for consulting, digital, innovation, and technology domains.
• At least 3 years’ experience in handling team/similar role