Associate Marketing Manager

Your Role

Marketing Specialist is responsible for designing and executing marketing programs for a geography. Within each program, they need to liaise with the business stakeholders and define the key objectives, approach, and review mechanism.
Responsibilities:
•    Develop and drive content marketing strategy for specific portfolio themes of Capgemini in a geography market
•    Be the lead marketing anchor for initiatives in this market. Establish and drive a 2- 3 year marketing plan aligned to global and local GTM initiatives across portfolio themes
•    Work with business stakeholders, set the marketing budget & goals, create world class marketing campaigns
•    Support creation of high-quality, thought-leadership content including reports, blogs, white papers, case studies, and social media assets tailored for       enterprise audiences.
•    Focus on demand generation through cross sell up sell in existing accounts as well as new logo acquisition
•    Prepare reports and insights on Marketing Contribution to Sales and effectiveness of campaigns 
•    Work with key leaders and stakeholders to ensure alignment with Business Plans
•    Create avenues which are at the crossroads of portfolios and sectors and work with sector marketing managers to drive campaigns on those specific              areas in addition to horizontal portfolio themes
•    Manage campaigns end to end (strategy, research, web services, event support, thought leadership, social media but not limited to these)
•    Leverage state-of-the-art marketing techniques, like e-mail marketing, (paid and organic) social media, sales navigator, digital marketing &             advertisements

Your Profile

Must have:
•    At least 6 - 8 years of experience in marketing & communications in a large IT MNC/India service pure plays
•    Should have driven end to end execution of marketing programs and initiatives
•    Should have hands on experience in driving result-oriented campaigns for demand/lead generation, new logo acquisition

Qualification / Certifications
    •    Post graduate degree MBA /diploma in marketing from a reputed institution.
    •   Digital marketing certified
   
Specification / Skills / Experience
•    Should exhibit entrepreneur spirit and a proactive mind set 
•    Strong strategic business understanding of the IT services/ business consulting market
•    Should have a drive for excellence and contribute to building a High-Performance Team
•    Team management experience will be a plus
•    Exposure to CRM marketing module desirable 
•    Demonstrated track record in managing marketing through an offshore-onshore model
•    Should have the ability to comprehend complex thoughts and multi-skill projects 
•    Structured and process oriented 
•    Creative, innovative, and quality excellence 
o    Experience in marketing automation system such as Pardot 
o    Analytical problem-solving abilities and attention to detail
o    Great aptitude for quick learning
   

What you’ll love about working here

What you’ll love about working hereYou can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.You will have the opportunity to learn on one of the industry's largest digital learning platforms, with access to 250,000+ courses and numerous certifications.- YouTubeEnjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.