Media Consultant - Paid Media & Performance Marketing

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.

YOUR ROLE

As a Media Consultant at Capgemini you will be responsible for paid media strategy, performance marketing, and cross-channel campaign management.

In this role, you will be a key player in the following activities:

• Campaign Management & Optimization: oversee the planning, execution, and optimization of paid media campaigns across key digital platforms (Google Ads, Meta, LinkedIn, TikTok).
• Full-Funnel Media Strategy, Strategic Planning & Advisory: design and implement full-funnel paid media strategies supporting brand objectives, balancing performance efficiency and brand impact. Contribute to media strategies for ongoing clients, media tenders, and new business initiatives, translating business goals into scalable media architectures.
• Cross-Functional Collaboration: work closely with global and local marketing teams, analytics, and creative teams to ensure consistency across messaging, activation, and measurement.
• Data Analysis & Performance Reporting: analyze campaign performance using tools such as Google Analytics and Looker Studio (or equivalent), transforming complex data into actionable insights and clear recommendations for clients and internal stakeholders.

YOUR PROFILE

4 bullet points selecting skills/competencies/behaviors from:

• 4-5 years of experience in paid media / performance marketing, ideally in consulting or agency environments
• Proven hands-on expertise across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads
• Strong understanding of media performance KPIs, ability to manage complex projects and multiple stakeholders
• Solid experience with analytics and reporting tools (Google Analytics, Tableau, Looker Studio or equivalent)

WHAT YOU’LL LOVE ABOUT WORKING HERE

• We recognize the importance of flexible work solutions to support you. Whether it’s remote work, flexible hours, or both, you’ll find an environment that promotes work-life balance;
• At the heart of our mission is your career, with professional development paths designed to help you explore a world of opportunities;
• We are committed to fostering social responsibility by creating an inclusive workplace where diverse talents are valued. Diversity is a cornerstone of our corporate culture, enriching our work through different experiences, cultures, ethnicities, communication styles, and behaviors.

ABOUT CAPGEMINI GROUP

Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.

Make it real | www.capgemini.com

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The job offer is intended for both sexes in compliance with Legislative Decree 198/2006. Additionally, we pay attention and sensitivity to future resources belonging to protected categories, pursuant to articles 1 and 18 of Law 68/99. Personal data will be processed in accordance with the provisions contained in EU Regulation 679/2016.