VP, Marketing Strategy & Transformation

Why join frog?

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.

Your Role

We seek a Vice President level candidate to join the team to help drive the growth of the frog Marketing Strategy & Transformation capability.

As a Vice President, you will take a leadership role in frog UK. You will be responsible for driving growth of our Marketing Strategy & Transformation capability. You’ll develop CXO level relationships (with a focus on CMOs, CDOs and Chief Customer Officers) and will also oversee key marketing transformation delivery programmes. You’ll develop strong relationships within frog and with the wider Capgemini Invent industry teams and other service lines both within the UK and globally.

You’ll help set the direction, driving forward the business, model our values and behaviours, and coach and develop junior members of the team. Key expectations from this role include:

• Developing and executing an effective go-to-market strategy for our Marketing Strategy and Transformation capability that will position it for significant growth 
• Working with the wider frog Leadership Team Lead to ensure the relevance of our offerings
• Capitalising on relationships already developed with CMO’s as well as developing new ones
• Identifying and building a strong network of contacts at clients, those responsible for design/consulting/advisory programmes, and extending our relationships, ensuring they become key clients of frog
• Lead multi-disciplinary teams from across Capgemini in the delivery of large scale transformation programmes for clients
• Leading/coordinating frog sales efforts, with a personal business development target of c. £4m per annum.
• Mentor and coach junior consultants and contribute to talent development

Externally in the market, you’ll bring the presence and gravitas to initiate, manage and maintain board / senior management relationships. To understand and scope out their challenges and potential solutions and to both sell & deliver top-tier consulting and technology enabled business transformation work.

The role will require you to lead clients on the journey to transform the way they engage with their customers, acting as a trusted advisor. You will have a deep understanding of Marketing capabilities that deliver true consumer centricity, including data driven marketing, marketing operating models and MarTech stacks.

From assessing current capabilities, to designing programmes for the implementation of transformational programmes, you will enjoy a variety and richness of experiences which will provide opportunities for your personal development. The role will operate across industry sectors.

It is an exciting time for frog, and we are looking for an experienced, energised individual to help accelerate our growth.

Your Profile

A good fit for this role will bring many of the skills, experience, and attributes below:

• Experience leading Marketing Transformation programmes for large scale organisations, in the UK and globally 
• Strong sales acumen with the ability to drive business growth 
• Ability to demonstrate delivery of tangible outcomes from transformational programmes
• Familiarity with leading Customer Engagement platforms, including ideally Salesforce and Adobe
• Experience in leading multi-disciplinary consulting teams in both delivery and offer development
• A strong network of CMOs / Marketing executives
• A natural ability to work with senior client executives and possess outstanding communication and interpersonal skills  
• A strong desire to be part of, and contribute to, the growth and success of a top tier consulting practice, contributing to our offers, knowledge and overall strategic goals

Skillset/Qualifications

• Intellectually strong with an excellent academic background
• Experience of working in demanding Consulting environments
• Currently working in a major Consulting firm, and/or in industry but having a Consulting background Proven ability to be successful in a matrixed organisation, and to enlist support and commitment from peers in selling and delivering consulting solutions. 
• Ability to demonstrate consulting professionalism and flexibility

Additionally:

• Experience in in the Consumer Products and / or Financial Services sector
• Familiarity with agile marketing practices and innovation frameworks
• Global experience or exposure to international marketing organisations
• Experience of proposition building and delivery.  
• Business development – utilising a combination of the organisation’s broader pre-existing relationships, company relationships and your own network, you’ll be generating c.4m of consulting revenues. 

About Capgemini

CSR