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Data Developer - Campaign Management

Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world. 

Job Description

We are seeking a Data Developer with experience in campaign management platforms such as Adobe Campaign or Unica.
The candidate must have strong hands-on experience in Adobe Segmentation Workflows, Technical Workflows, and Delivery Workflows, along with exposure to email management, cross-channel marketing, and audience segmentation.
Banking domain knowledge and good understanding of data models and reporting frameworks will be an added advantage.

Job Description - Grade Specific

Design, build, and manage Adobe Campaign workflows (Segmentation, Technical, Delivery).
Develop and manage email campaigns including triggered emails, dynamic content, preference centers, and performance reporting.
Support cross-channel campaign execution - email, direct mail, mobile marketing, and offer management.
Work with audience segmentation, targeting, and customer profiles to enhance campaign performance.
Integrate campaigns with Adobe Analytics and data connectors for advanced insights.
Implement predictive send-time optimization and engagement scoring for campaign effectiveness.
Collaborate with business teams to translate marketing requirements into technical workflows.
Ensure smooth campaign reporting and data 

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
Ref. code:  330591
Posted on:  22 Oct 2025
Experience Level:  Experienced Professionals
Contract Type:  Permanent
Location: 

Kuala Lumpur, MY

Brand:  Capgemini
Professional Community:  Data & AI

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