MEASUREMENT & REPORTING | 9 TO 12 YEARS | MUMBAI / KOLKATA
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Description
Subject matter experts in Marketing and Comms provide business stakeholders with specialized advice on their subjects, and act as an advisor leveraging on a specific MC expertise. Shehe.is a person with indepth, unique knowledge and expertise on a specific subject or in a particular industry ex digital marketing, internal comms, telecom,etc.
Job Description:
- Proficiency in data analysis tools (e.g., Excel, SQL, Tableau) for deep data analysis and visualization.
- Hands-on experience with media measurement platforms (e.g., comScore, Nielsen, Google Analytics) and media performance tracking.
Primary Skills:
- Bachelor's degree in Marketing, Analytics, Mathematics, Statistics, or a related field.
- 10+ years of experience in media measurement, analytics, or marketing research, with a proven track record in developing and implementing media measurement strategies.
Secondary Skills:
- Familiarity with data management platforms (DMPs) and customer relationship management (CRM) systems.
- Understanding of marketing automation platforms and tag management systems to optimize data collection and reporting.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.
Kolkata, IN