Senior Social Media Analyst
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Your Role
- Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner.
- Develop, implement, and manage paid social media campaigns across platforms including Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.
- Assist in planning and executing social media campaigns and contests that align with marketing objectives.
- Monitor and analyse campaign performance, providing regular reports and insights to stakeholders.
- Collaborate with other teams to produce engaging and effective delivery.
- Utilize data-driven insights to make informed decisions and adjustments to campaigns.
- Coordinate with other marketing team members to ensure cohesive and integrated marketing strategies.
In this Role you will play key role in
- Proven 2+ years of experience in managing paid social media campaigns and digital advertising.
- Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager.
- Understanding of DSP eco-system.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.
Your Profile
- Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360 – Programmatic, Campaign Manager 360, Google Ad Manager, TTD
- Power-Bi, Excel, PowerPoint will be a plus point.
- Reporting and request management tools – JIRA, Salesforce, You Track, Oracle Cloud
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.
Make it real | www.capgemini.com
Kolkata (ex Calcutta), IN