Media Planner

Job Description

Role Description

Capgemini’s Connected Marketing Operations team delivers frictionless, digitally augmented, data-driven marketing services that drives a more agile connections and seamless experience with customers. This is critical in transforming your business, shaping new consumer values, and driving sales. Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich brand’s digital strategy with relevant insights and data, maximize campaign and channel reach, and drive operational excellence and efficiency across the marketing organization.

We are seeking for a highly motivated individual to join our Capgemini Connected Marketing Services team as a Media Planner.  This position will work closely with a key client’s global multi-functional digital marketing teams and support the client team with media planning processes.

Role Overview:

General Responsibilities / Accountabilities:

• Research and coordinate with team to determine the best media outlet mix for our campaigns.
• Development of client media plan and marketing recommendations
• Coordinate with Media Ops Team
• Develop client-facing relationship and servicing skills to better provide efficient deployment to our partners and clients.
• Create optimization notes based on pacing and performance.
• Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned brand(s).
• QA media plans to deliver with excellence.
• Effectively manage time and responsibilities regarding deadlines and client needs.
• Utilize agency resources and cross-functional teams throughout the media planning process.

Skills – needed but not limited to

• Media planning abilities
• Hands on digital marketing experience.

• 4+ years in digital marketing
• Storytelling
• Analyzed and reported on digital media accounts and campaign trends.
• Use information, data, and resources to proactively identify and solve problems 

 

Job Description - Grade Specific

Heorshe can lead simple projects incl. planning and budget management.Heorshe begins to develop an aptitude for a project type dcigitalorbrandorcontent, etc.. Heorshe contributes to the professionalization of Capgemini on new technologies awareness, tools, methods. Heorshe contributes to innovation projects, either internally or for customer delivery.