Growth Marketing Specialist

Key Responsibilities

• Develop and implement demand generation strategies based on buyer personas and industry objectives.
• Plan, launch, and optimize campaigns across email, paid search, paid social, webinars, events, and content syndication.
• Build and manage nurture programs to advance prospects through the buyer journey.
• Conduct market research, analyze target accounts, and contribute to business case development.
• Support creation of new industry offerings and value propositions, including AI-related initiatives.
• Execute campaigns through marketing automation and CRM platforms (e.g., Pardot, Salesforce).
• Monitor performance metrics, funnel progression, KPIs, conversion rates, and ROI; recommend data-driven optimizations.
• Collaborate with content, product marketing, and design teams to create campaign assets (landing pages, emails, ads, guides, case studies, webinars).
• Perform A/B testing and optimize targeting, messaging, creative assets, and landing pages.
• Maintain and enrich marketing databases ensuring data quality and compliance.
• Stay updated on digital marketing best practices and trends in B2B demand generation.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 2+ years supporting Media & Entertainment and/or Manufacturing clients.
• 3–5 years of B2B marketing experience focused on demand generation, digital marketing, or marketing operations.
• Hands-on experience with marketing automation tools (HubSpot, Marketo, Pardot) and programmatic advertising.
• Strong analytical skills and experience with Google Analytics and campaign dashboards.
• Proven track record of executing campaigns that generate pipeline and revenue.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.