Marketing Analytics & Trends Specialist

Job Description

What will you be doing?

As a Thought Leadership Development Analyst, you will be responsible for creating impactful, data-driven content that positions the organization as an industry leader. Your role combines analytics, storytelling, and strategic thinking to deliver insights that inspire action and strengthen client relationships.

You will work across multiple data sources—internal and external—to uncover trends, craft compelling narratives, and develop materials such as presentations, white papers, and executive briefs. This position requires a balance of big-picture vision and detail-oriented analysis, transforming complex data into actionable insights that resonate with business priorities.

Key Responsibilities

• Blend analytical rigor with storytelling to produce insights that drive engagement and position the company as a trusted advisor.
• Identify emerging trends and client challenges to develop forward-looking narratives.
• Conduct primary and secondary research using market intelligence and internal data.
• Translate complex analysis into clear, actionable insights tailored to specific industries or strategic initiatives.
• Create visually engaging content: presentations, white papers, and executive briefs.
• Measure the impact of thought leadership initiatives on client engagement and brand perception.

Core Competencies

• Curiosity: Passion for understanding trends and uncovering drivers of consumer behavior.
• Analytical Capability: Ability to break down complex problems, connect data points, and generate actionable solutions.
• Planning & Communication: Strong organizational skills and ability to deliver insights through compelling presentations and documents.
• Market Understanding: Familiarity with consumer and retail landscapes, including macroeconomic trends.

Requirements

• Bachelor’s degree in Business, Economics, Statistics, or Marketing; advanced degree is a plus.
• 3+ years of experience in marketing, analytics, or market research (preferably in Consumer-Packaged Goods or related industries).
• Proficiency in advanced analytics, reporting, and visualization tools (Power BI, Tableau).
• Strong communication and storytelling skills.
• High level of English (written and spoken).
• Knowledge of market dynamics and consumer/shopper behavior is preferred.

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