Adobe Marketo Developer

Your Role

As an Adobe Marketo Developer, you will be responsible for designing, implementing, and optimizing automated marketing workflows that improve lead generation, customer engagement, and campaign performance. You will partner closely with marketing, sales, and technology teams to ensure seamless integrations and efficient program execution within Adobe Marketo Engage.

In this role you will play a key role in:

• Designing, building, and optimizing Marketo programs, smart campaigns, workflows, and automations.
• Developing scalable campaign architectures including lead scoring, nurturing, segmentation, and personalization strategies.
• Creating and maintaining custom templates (emails, landing pages, forms) using HTML/CSS and Marketo Tokens.
• Implementing Marketo integrations with CRM systems such as Salesforce or Microsoft Dynamics.
• Conducting technical troubleshooting, data audits, and performance monitoring to ensure system health and deliverability.
• Managing Marketo database hygiene, governance, and best‑practice compliance.
• Collaborating with cross-functional teams to translate marketing strategies into automated workflows and technical executions.
• Documenting processes and contributing to continuous improvement of marketing automation frameworks.

Your Profile

You are an analytical and detail‑oriented technology professional who understands both marketing strategy and marketing automation engineering. You are highly proficient in Marketo Engage, comfortable working with data, and capable of designing end‑to‑end automation flows.

Top 5 Technical Skills

1. Adobe Marketo Engage Expertise
2. Hands‑on experience in building Marketo programs, smart campaigns, lead nurturing flows, scoring models, segmentation, tokens, and dynamic content.
3. HTML/CSS and Email Template Development
4. Ability to create and edit responsive email and landing page templates optimized for deliverability and performance.
5. CRM Integration (Salesforce/Microsoft Dynamics)
6. Strong understanding of bidirectional sync, field mapping, workflows, and data governance between Marketo and CRM platforms.
7. API Integration & Webhooks
8. Experience with Marketo REST APIs, webhooks, and connecting external tools for data enrichment and automation.
9. Marketing Analytics & Data Management
10. Proficiency in campaign reporting, attribution, database hygiene, audience segmentation, and performance optimization.

What you'll love about working here

• You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
• You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
• At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.